A quick overview video explaining the process of creating engaging BTS (Behind The Scene) photo and video assets for your brand marketing.
Intro: (0:00) 4-Step Process: (0:28) Step 1 Planning: (1:07) Step 2 Producing/Recording (On Your Own) Step 3 Editing: (2:10) Step 4 Sharing: (6:18) Outro + Subscribe: (9:00)
LINKS For DOWNLOAD:
Adobe Creative Cloud – Adobe Photoshop – Adobe Lightroom – Adobe Premiere Pro – Canva (MAC) – Canva (PC) – Envato Elements – Frame.io – Bit.ly
Learn How To:
1.) Plan what kind of content deliverable will be achieved with the BTS imagery/video.
2.) Photograph/Video/Record/Produce the shot. This can be produced in someone’s home, at their desk, on the road, in the office, at the gym, or even outside in your local neighborhood. The idea is to engage the subject of the content/or expose the subjects (plural) in a way that draws attention to the candidness/third-person perspective of the task/subject at hand.
3.) Edit your content in a way that adheres to brand/product/service standards. This will include tones, colors, fonts, copy-write, jargon, appropriate and inappropriate combinations, and compatible design standards.
4) Share your self-produced BTS creative on the channel of your desire. Doing so in a way that allows us to measure/track/analyze the return on views, time spent watching, engagement, clicks, and gives us a proper user dashboard to do so. The products, services, teams, events, and even special occasions documented in a BTS fashion will give any self-taught marketing professional an avenue/vertical to save budget and provide easy life and brand engaging visuals that only compound to help grow the companies in a way that is sure to bring Traffic/Clicks/Engagement to your brand’s online web and social channels.
For a further dive into marketing-related conversation with the industry’s finest – tune into Marketing Talk 2022: Our first episode features Nino Monsalve (Director DWNTWN Realty Advisors) and discusses marketing as an independent agency/freelancer in the current economy.
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