Influencer Marketing

Quick Dig Marketing Series  

What Is It?

Influencer Marketing in case you haven’t heard is FLYING off the shelves! 

The term is just another word for the tactic of marketing campaign (endorsements) running through local influencers or people and organizations with expertise in particular subject content or creativity. 

The concept is already a hit and only aims to become a more popular channel of marketing spend for brands and businesses looking for strong ROI. 

With a global economy reeling from a once-in-a-lifetime pandemic, the need for influencer marketing and refined corporate messaging with consumers is crucial. 

Not only have the protocols, resources, and teams refreshed themselves, but influencer marketing is only adapting and finding new variation and validity.

While the IPA (Institute of Practitioners in Advertising) first reported and indexed a decline across major advertising through the COVID-19 initial lockdown phase, influencers and content creators saw a 46% increase in business. 

But who exactly are these people? 

Who Influences?

To be a music influencer, you would promote music, EPs, singles, events, clubs, or a specific genre through your social media channels.   

A fashion influencer would find themselves nestled within similar characteristics, channeling their content (branded of course) to a different audience via identical means. 

Good market research provides managers with quality intel in the form of social listening, in which they can properly identify who, what, when, and where they’re brand, product, or service has clout. 

Lower tier and higher tier influencers are available to choose from depending on the type of following they hold on their respective social channels. 

Micro, Nano, Macro, and Mega influencers all make up a greater ecosystem of celebs, chefs, actors, and young musicians promoting themselves and their brands. 

Why? Give Me The Value

With a market set to climb past $10 B in 2021, the engagement residual from influencer marketing is significant. 

Significant enough that 89% of marketing managers, when surveyed, believed that influencer marketing means were comparable if not better than other networks.  

With a strategy for some firms focused on specific channels over others, it would make sense to verify and maintain strong research on who is best fit for Instagram, Facebook, Twitter, YouTube, Tiktok, and so on.

Some 68% of US marketers said they were planning to use TikTok for influencer marketing in the coming year. 

The Future Is Bright

Brands will continue to exhibit the use of influencer marketing for years to come. Real returns and engagement can be made when the right influencers are partnered with your brand. 

New apps, culture shifts, and cheaper technology will continue to improve the marketplace for influencer collaboration and partnerships.

Look for longer-based deals and retainer-type partnerships to continue to become the norm. 

If capitalizing on influencer marketing is part of your marketing strategy for 2021, follow the link below to learn more as we explore marketing sciences and dive further into trends and topics. 

For an in-depth look at the future for freelance digital marketing, click here.