SEO Strategy For Dummies

E-Marketing for Brands Series 

Any intelligent person can infer that SEO stands for Search Engine Optimization, but what does optimizing your search look like in 2021?

Marketers have been studying, planning, and implementing search engine practices for decades now.  

SEO is, in fact, still an incredibly strong digital marketing strategy, that continues to improve and evolve in the sense of the coming dawn of website automation, machine learning, and big data. 

As a priority, most businesses employ a strong web presence for sales and optics sake, but, what drives robust digital growth? 

We’ll take a look at three anchor strategies for small businesses to revitalize their search optimization and reinvent their websites. 

Savvy industry members understand and value the importance of incorporating the above listed techniques as SEO is deemed to only increase in value and competitiveness. 

Keyword Building 

The first and most pivotal SEO strategy is for marketing managers and web executives to make a list of strong keywords. 

The world of SEO revolves around the keywords brands and websites use, thus, keyword research should be the focus of small business optimization. 

Search Engine Results Pages (SERPs) will give you a good indication of just where Google ranks similar sites. 

Identifying keywords that match your products/services, customer’s potential searches, and buyer persona patterns should help to increase traffic. 

Marketers should look for the most popular keywords with the least amount of competition, keyword phrases, or long-tail keywords.

Potent & Ephemeral Content 

As content continues to dominate the marketing sector, SEO can be implemented to orchestrate a healthy relationship between your keywords and branded content.

Content can take many shapes and sizes but most importantly, it must be timely, constantly fluctuating, and establish your brand, as an authority

Your brand website content is arguably the second most influential metric in Google’s search ranking process.  

Site relevancy can also be immediately tied to how often a brand updates its blog pages, content links, and, how much variability you engage. 

Best practices include striving to create different, unique, and educationally potent material for your consumer. 

Some of the best SEO methods allow businesses to nurture whilst hooking prospects and customers alike into a marketing funnel.

Relevant Links

As branded content becomes sharable, relevant, and remarkable, SEO will do its work in driving backlinks to your website.

The goal for websites is to obtain as many quality links driving traffic back to their website as possible. 

This is only possible through creating quality and noteworthy media that will self-generate its hype.

By affiliating products and services with collaborative local partners and like-minded businesses, brands can find value in earning inbound links.


A good website should look like your legacy brick-mortar corner; effortless foot traffic (inbound links and keywords), a strong sense of context (quality content), and provide organic affiliate promoting and linking across your corner (expertise) of the internet.  

In theory, SEO can take on a lifetime of study, interpretation, adaptation and ultimately find timely relevance in brand marketing.  

The focus for small business marketers should be keyword building, creating applicable content, fluctuating that content on a consistent schedule, and creating healthy backlink relationships. 

With these three steps in mind, small businesses can take the first step in setting up their website growth strategy. 

Search-engine marketing in action will naturally help your website rise to the ranks of competitors and even further. 

Results of which will weigh far beyond the ranks and levels of search-engine result pages.

For an eye-opening read on the benefits of Google Ads, click here.